In 2019, I graduated with an MFA in Creative Writing and found myself asking: what now?

Since then, I’ve built a career in marketing at the intersection of storytelling and strategy, working across industries — from skincare to home renovation to learning and development. 

Most recently, I worked as the Marketing Content Writer at Box of Crayons, a Toronto-based learning and development company.

We were a small team, which meant I got to grow quickly, leading social media initiatives, supporting product campaigns, developing a white paper and other long-form assets, and collaborating closely with design and product. 

Along the way, I sharpened what I do best: turning rough ideas and business goals into narratives that resonate.

Whether I’m building a blog strategy or rolling out a campaign, I focus on creating work that feels useful, thoughtful, and in sync with broader marketing goals.

Marketing is a rare chance to step into people’s heads, and I don’t take it lightly.